The Canvas of Creative Mastery
Explore global ad gems, enrich with case studies, tap into tech trends, and unveil our latest masterpieces.
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Ad Horizon — Advertisements Beyond Borders
• Netflix — “Lupin Paris” Marketing Campaign
“Lupin” pairs with luxury brands for a unique campaign during Paris Fashion Week. Ads hint at Assane Diop’s thefts and gain wide admiration.
• Careem — Quik groceries
Careem promotes rapid grocery delivery in a digital campaign, highlighting convenience over common waiting scenarios with Careem Quik.
• Starbucks — Canvas of Pride
For Saudi National Day, Starbucks introduces a cup by Joud Yahya Al Sultan. Outlets celebrate national pride and impact the Gulf region.
• Masdar City — Living Sustainably Campaign
Masdar City releases ‘Sustainable Living, Made Easy’ film with Films by Nomad. Ahead of COP28, the focus is on sustainable choices over sacrifice.
• Abu Dhabi Culture & Tourism — Can’t Wait to Winter Campaign
Abu Dhabi’s “Can’t Wait to Winter” targets GCC, Indian, and Chinese markets. Celebrity-led videos highlight the city’s winter attractions.
• Adidas — Guinness World Record x Dubai Fitness Challenge
adidas pursues a Guinness World Records with a massive training class for the Dubai Fitness Challenge, focusing on innovation and transformative fitness experiences.
• Ne’ma — A Precious Gift Campaign
Ne’ma targets UAE’s food waste with the ‘A Precious Gift’ campaign, aiming to cut waste by 50% by 2030 and emphasizing community-driven sustainable practices.
• Government of Abu Dhabi — Unleash your Inner Inventor
Abu Dhabi IP Unit urges innovators to safeguard ideas and cements Abu Dhabi’s role in global IP innovation through a new campaign.
Next wave — Scouting Tech & Trends
• Coca Cola — #TakeATaste Campaign
Partnering with Tesco for an AR ‘#TakeATaste Now’ campaign. Users scan QR codes for digital bottle interactions and real redemption at Tesco.
• Adobe — Revolutionary Creative Statement
At 2023 Adobe MAX, Adobe introduced Project Primrose, a dress that shifts hue via innovative tech. Merging Adobe tools, it hints at expansive design potentials beyond fashion, surpassing e-ink.
• HI-CHEW x Fortnite — Gamification Campaign
HI-CHEW debuts in Fortnite with candy-themed elements for Gen Z. Teruhiro Kawabe highlights the immersive connection. The move underscores gaming’s marketing potential in the metaverse.
• Nike — dotSWOOSH, not just a JPEG!
Nike’s dotSWOOSH combines fashion and NFTs, letting users co-create designs and earn royalties. Through Web3, Nike integrates tech, fashion, and exclusive community experiences.
Wisdom wellspring — Lessons from the field…
• Revolution in Retail — AR Marketing Case Study
AR’s evolution in Web3 technologies is akin to cinema’s shift from silent to color. It offers direct, immersive brand experiences, transforming consumer interactions. While challenges exist, the opportunities in collaborative AR are vast, positioning it at the forefront of the tech revolution.
• Where to Find Gen Z — Roblox Daily Engagement
Roblox boasts 3 hours of user engagement daily, becoming a key platform for reaching Gen Z. Beyond entertainment, it ensures sustained interactions with this audience. Brands targeting Gen Z must consider Roblox or risk missing a prime engagement opportunity.
• Snap Social Platform — Geospatial AR Play
Snap reports 6 billion daily AR engagements and introduces Custom Landmarkers, allowing creators to make geo-anchored AR experiences. This innovation, in collaboration with Microsoft Advertising, merges chatbot interactions and advertising, hinting at a new digital consumer experience.
• Meta New Guide — AI-Driven Advantage
Meta leads in Generative AI, launching unique chatbots on platforms like Instagram and introducing AI-driven DM summaries. Creative tools on Instagram, like Restyle and Voicebox, are transforming content creation. To maintain transparency, Meta adds AI-Generated Content Labels and a dedicated AI section in their Privacy Center.
Zia Zeniths — Peaks of our creations…
• Dubai Police — Summer Camp video
Our latest showcase brings the Dubai Police Summer Camp to life. Highlighting young aspirants’ journey, we emphasize their growth, discipline, and time management. Beyond just filming events, we elevated the young stars, delivering a film that exceeds expectations. Dive into their captivating journey.
• Abu Dhabi Pension Fund — Register Yourself Video
Our visual masterpiece for the Abu Dhabi Pension Fund’s ‘Register Yourself’ service combines stunning shots with advanced 3D visuals to create a compelling narrative. Expertly crafted from storyboard to final cut, we amplified its reach through strategic media boosting, solidifying the Pension Fund’s presence in the audience’s minds.
• Abu Dhabi Pension Fund — Corporate Video
Our team’s showcase vividly portrays the Abu Dhabi Pension Fund’s vital role in securing UAE nationals’ financial futures. We crafted a compelling narrative, from selecting talents to insightful storyboarding and evocative filming. With sharp editing and optimized digital strategy, we amplify AD Pension’s profound impact, ensuring its reach and engagement across platforms.
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